Apple is reportedly reassessing how the iPhone 15 Plus is made and considering adding something else to the lineup, largely due to the utter failure of the iPhone 14 Plus. The iPhone 14 series launched in September included the iPhone 14, 14 Pro, 14 Plus and 14 Pro Max, and while demand for the iPhone 14 Pro models exceeded expectations, non-Pro vanilla iPhones 14 models performed poorly.
Apple struggled to move the iPhone 14 Plus unit, forcing it to reconsider his iPhone lineup for 2023. The apparent lack of demand for the new model is so great that Apple halted production of the device just two weeks after its launch.
Apple is also considering changing its pricing strategy for future iPhone models, and may adjust prices differently than in the past. There is speculation that the company may drop prices for Plus models in its 2023 lineup.Currently, iPhone 14 Plus prices start at $800 and iPhone 14 Pro Max prices start at $999.
Apple last month halted production of the iPhone 14 and iPhone 14 Plus due to poor sales, and Foxconn was told to focus on the iPhone 14 Pro series instead.
iPhone 14
The iPhone 14 Plus didn’t hit stores until October 7th, but he was taking pre-orders for the $900 model until the end of September. Apple prioritized shipping the iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max last month. The iPhone 14 Plus is a new price point in the flagship iPhone lineup, replacing the $200 cheaper iPhone 13 mini. Sales of the iPhone 12 mini were so weak that Apple reportedly switched to selling larger models long before the iPhone 14 Plus was announced.
According to The Information, Apple isn’t too sure about customer demand for the large-screen iPhone 14. Sources in his supply chain told Wayne Ma that Apple has asked at least one of his assemblers to “stop production of [iPhone 14 Plus] immediately.” Meanwhile, Ma reports that two of his Apple suppliers, which “rely on parts and assemble them into larger modules,” have cut production by 70% and 90% respectively.
Conclusion
Possible factors here are the rising cost of living due to inflation and the slowdown in the global economy due to a number of factors. Apple also positioned the iPhone 14 Plus in a logical but tight price range. The iPhone 14 is priced at $799 and has a fairly large display. The $899 iPhone 14 Plus has a larger display, but otherwise it doesn’t make any difference. By comparison, the iPhone 14 Pro and iPhone 14 Pro Max cost $999 and $1099, respectively, and feature a more advanced camera system and a redesigned sensor layout.
Despite early signs of weak demand, The Information reports that Apple intends to move forward with the iPhone 15 Plus variant next fall. Early reviewers favor the Plus model’s longer battery life, which costs $200 less than the similarly screen-sized Max model. On the one hand, the iPhone 14 Plus offers little advantage over the iPhone 14, but costs $100 more than its little brother. The iPhone 14 Plus, on the other hand, is significantly less powerful than the Pro Max, but only saves you $200. The price gap between the iPhone 14 Plus and iPhone 14 Pro Max is wider than the iPhone 14 Plus and iPhone 14, but from $200 to $899, you get a better display, new chipset and an upgraded rear camera. can be inserted.