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A Wharton Professor Gave AI Tools 30 Minutes To Work On A Bussiness Project
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A Wharton Professor Gave AI Tools 30 Minutes To Work On A Bussiness Project

Abdullah Khan April 3, 2023

The intelligence of ChatGPT and other AI-powered tools allows them to complete any task in a matter of minutes. In many ways, almost everyone has been surprised by the development of a novel tool.

It can perform human takes quickly and accurately, with fewer errors.

Ethan Mollick, a management professor at the University of Pennsylvania’s Wharton School, closely follows the development of AI tools on a regular basis. Essays, poems, captions, voice codes, and many other types of writing can be accomplished using generative tools. The user’s text prompts determine the output.

The instructor recently made the decision to assess the tool’s reliability. He wanted to know how much work could be done in 30 minutes with a tool. He called the outcomes “superhuman.”

Ethan Mollick claims that the tools were able to create a logo and a “hero shot” graphic, write an email campaign, conduct market research, and create a positioning document. But he also said that a tool could make a video and a social media campaign for multiple platforms with scripts.

ChatGPT assisted with AI tools to complete all of the tasks for the project, which involved marketing the launch of a new educational game. He only provided instructions. He picked the game he was capable of to actually take a look at the dependability and nature of work.

On a fictitious Saturn mission, Wharton Interactive’s Saturn Parable was made specifically to teach teamwork and leadership.

Ethan Mollick started out by using Bing in its GPT-4 Powered version. GPT-4, the AI chatbot from OpenAI that took the place of chatGPT and caught the world’s attention after its release at the end of November, is a Microsoft creation that has long been a distant second to Google.

In addition, Microsoft has invested a significant amount in OpenAI.

Ethan Mollick, on the other hand, has given Bring instructions to learn about the game’s process and the business simulation market. Later on, he gave the bot the instructions to “pretend you are a market genius” and to create a document that “outlines an email marketing campaign and a single webpage to promote the game.”

Amazingly, the bot produced four emails with 1,757 words each in just three minutes.
He then asked Bing to outline the webpage with graphics and text once more, and he built the website with GPT-4.

In addition, he requested that the “hero image” be produced by MidJourney, an AI tool that generates images from text prompts. Later, he also asked Bing to launch a social media campaign, which surprisingly resulted in posts for five platforms, including Twitter and Facebook.

Be that as it may, he likewise requested that Bing compose content for a video, a computer-based intelligence instrument called ElevenLabs to make a unique voice, and later called D-id to transform it into a video.

By then, Ethan Mollick used up all available time. However, he adds that his AI chatbot could eventually manage the email campaign for him by connecting to email automotive software if he had the plugins that OpenAI announced this week.

Slack, Instacart, and Expedia, according to OpenAI, are the first to utilize plugins. According to the organization, the issue with man-made intelligence chatbots is that “the main data they can gain from is their preparation information”. Plugins can act as their “eyes and ears,” allowing access to specific or more recent data.

Mollick composes he really wants a group to check greater unwavering quality and validity of work the bot can deliver quickly.
According to Bill Gates, chatGPT and similar tools would increasingly be comparable to having a white-collar worker available to assist with a variety of tasks.

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