Prime Minister Imran Khan on Saturday urged Pakistani filmmakers to focus on original content. And adopt new approaches in filmmaking. PM Imran urges Pakistani filmmakers to focus on producing original content
Addressing the prize distribution ceremony of the National Amateur Short Film Festival (NASFF) in Islamabad. The premier said he had seen Pakistani cinema evolve over time.
He says mistakes committed. In the beginning, the Pakistani film industry “impressed”. By Bollywood which resulted in copying and adopting another culture.
Contrast:
In contrast, he said, Pakistani television was exhibiting a different approach. And culture which found appeal in India as well.
“So the most important thing I want to say to young filmmakers is that according to my experience of the world, only originality sells — the copy has no value,” the prime minister said.
“I want originality in our film industry and for it to bring a new way of thinking,” he said. Adding that he had pointed to the lack of original content when he became prime minister.
National Amateur Short Film Festival is only the beginning in an untapped market & highlights our extraordinary talented youth
— Pakistan Armed Forces 🇵🇰 (@PakistanFauj) June 27, 2021
“Let’s show the world the real potential of #Pakistan”
Chief Guest PM @ImranKhanPTI & #DGISPR Major General Babar Iftikhar #PakistanArmy #NASFF #ISPR pic.twitter.com/RdLxc4OJKh
PM Imran urges Pakistani filmmakers to focus on producing original content
Local Films:
The premier repeatedly told. That people don’t watch local films unless commercial content isn’t include. “Vulgarity started from Hollywood, came to Bollywood. And then that kind of culture promotes here.
“I requested the Turkish president at the time and brought the serial ‘Ertugrul’ to Pakistan. That has an alternate culture but it is popular and people see it,” he pointed out.
“So my [advice] to young filmmakers is to bring your own original thinking and don’t fear failure. It is my life’s experience that the one who is afraid of defeat can never win.
“The fear of defeat is a big impediment to [achieving] man’s [full] potential,” he said. Adding that copying other trends was the same as following the trodden path.
“No one excels on the trodden path. “He praised the efforts of Pakistani filmmakers to promote the country’s culture. And said they had set out on a “fantastic path”. The premier pointed out that filmmakers had a great opportunity to show those aspects of Pakistan. Which were unknown to the world.
‘Soft image rooted in independence’:
The prime minister also hit out against the need to promote Pakistan’s soft image. Saying that it was based on a sense of inferiority and defensiveness. When Pakistan used to be mischaracterised during the ‘war on terror’.
He says that a soft image actually rooted in independence and self-belief. Not in speaking English and donning Western clothing. “The world respects the one who respects themselves,”
The prime minister said that this flawed understanding of a soft image. Had been born from the concept of “enlightened moderation”.
#Pakistan #PMImranKhan urged young filmmakers to not fear failure and create original contenthttps://t.co/Qvc6xDi9s0
— @zoomtv (@ZoomTV) June 28, 2021
He stressed that people who had no self-esteem. Had an inferiority complex, copied others.
“I fully believe in our youth. I hope they will find context. And real life stories here in Pakistan,” he concluded.
‘Time to work on Pakistan’s perception:
ISPR Director General Maj Gen Babar Iftikhar also addressed the event. And said the time had arrived to work on improving Pakistan’s perception.
Director-General Inter-Services Public Relations (DG-ISPR) Major General Babar Iftikhar said on Saturday that the National Amateur Short Film Festival (NASFF) 2021 was the first of its kind in Pakistan which aimed to groom the skills of young filmmakers
— Pakistani (Official)🇵🇰 (@RelatedPakistan) June 26, 2021
He said the NASFF was a small part of that effort. And asked “Why should we not give youth the responsibility of showing the real Pakistan?
“He said the festival was a platform which would not only showcase Pakistan’s positive image to the world. But also “encourage the youth and give new talent to Pakistan’s media industry”. A very positive response had been received from educational institutions. Said the ISPR chief, adding. That hundreds of short films had been received.
15 winners
He says the first 15 winners would be sent on a scholarship. To the University of California for a one-year training course on advanced filmmaking.
#NASFF is a joint effort of Ministry of Information & Broadcasting & #ISPR, which provides not only a platform for young filmmakers, documentary producers & directors to work, but also It is being promoted at a high level
— Pakistan Zindabad 🇵🇰 (@GHaZ_NAwE77) June 26, 2021
It is the first short film festival of its kind /3#ISPR pic.twitter.com/zApdi9VbK8
Meanwhile, Federal Minister for Information and Broadcasting Fawad Chaudhry said. That Pakistan’s first media technology university would be inaugurated in August. He said that under the prime minister’s leadership. State-run media would be digitised on August 14. Including Pakistan Television making the switch to hi-definition.
National Amateur Short Film Festival is only the beginning in an untapped market & highlights our extraordinary talented youth
— Pakistan Armed Forces 🇵🇰 (@PakistanFauj) June 27, 2021
“Let’s show the world the real potential of #Pakistan”
Chief Guest PM @ImranKhanPTI & #DGISPR Major General Babar Iftikhar #PakistanArmy #NASFF #ISPR pic.twitter.com/RdLxc4OJKh
Chaudhry said the modern world was based on opinions. And narratives for which media was a very important tool for states.
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