The first set of regulations for the use of deep fake technology in China went into effect on Tuesday. The objective is to keep up with the rapid expansion of the AI industry while also preventing misuse of this technology.
The guidelines, which were introduced mutually by The internet Organization of China, the Service of Industry and Data Innovation, and the Service of Public Security, underscore that manufactured recordings and photographs made with profound blend innovation — all the more usually alluded to as “profound phony” — should be “obviously marked” to keep away from disarray among the overall population.
The regulations emphasized the responsibilities of deep fake providers and their customers, such as establishing a review system, locating user data, and utilizing the technology to prevent illegal acts.
“The specialized regulation issued by China for deep synthesis services has and will continue to have a far-reaching impact on the healthy development of internet information services,” Meng Dan, director of the Institute of Information Engineering at the Chinese Academy of Sciences, stated.
Techniques like speech synthesis, face-changing, and even digital humans have become commonplace as a result of the rapid advancement of deepfake technologies in recent years. By downloading an application that changes faces, users can quickly and easily replace the face of a well-known actor with their own in an image or even a movie scene in a matter of seconds.
“People will now see a small label in the corner of these videos and images, which is a good thing to avoid confusion and crime, like ads in China,” however, According to seasoned AI analyst Ding Daoshi, who spoke with the Global Times, this demonstrates that China is attempting to keep up with the incredible growth of the internet and the AI industry.
In addition to deep fake, the new regulations also cover AI art and AI robots. There have been numerous issues with face-changing technology in the past. In 2019, people started uploading pictures of themselves as the main characters in various movies, and ZAO, an AI face-changing app, gained a lot of popularity.
The Ministry of Industry and Information Technology, on the other hand, was conducting an investigation into the ZAO company for allegedly collecting facial data in violation of laws and regulations three days after the app was released. Numerous organizations and research centers are also conducting research on deep synthesis technology.
China enacted new rules on Tuesday to control the use of deep fakes, which are increasingly realistic digital video manipulations that have caused global concerns about disinformation. Deepfake technology allows users to add words to a speaker’s mouth or change a person’s face in a video, creating a realism that can be unsettling at times.
The technique utilizes man-made reasoning and has acquired fame via virtual entertainment, where entertaining and every now and again strange manifestation with superstars face-trading flourish. However, the technology could “also be used by unscrupulous people to disseminate illegal information, defame and sully the reputation of others, and steal identities to commit fraud,” according to a warning issued by the Chinese cyberspace administration last month.
It stated that deep fakes pose a “danger to national security and social stability” if they are not regulated. The new regulations now require businesses to provide deep fake services in order to obtain customers’ real identities. They also require that deep fake content be appropriately labeled in order to avoid “any confusion” among the public.
China has swiftly regulated technologies that are thought to threaten the Communist Party’s power or stability. A number of domestic tech giants have been forced to provide authorities with information about their typically kept-secret algorithms as Beijing asserts control over the sector.
“At the moment, China’s top cyberspace regulators are working to control bad behavior and stop criminal acts. “Those good businesses can only pursue further development and avoid unnecessary disputes by stopping the wrongdoings,” Ding stated. There haven’t been many successes in terms of specific legal or regulatory restrictions at this time, even in some European countries and the United States, which are ahead of the rest of the world in AI development.
At the beginning of 2022, a group from the University of Science and Technology of China won a prize at the China Artificial Intelligence Competition for their methods for creating deep fake videos. Despite concerns that they might impede the rapid expansion of the AI market, experts assert that the new regulations will not hinder the growth of China’s technology industries.